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 Why Creating Brand Values Is Vital to the Success of Your Business When you’re building a brand, there are an overwhelming number of things to consider. Whether it’s your mission statement, company culture, logo, tagline, or something else entirely, there are a ton of things to figure out, and inevitably, something’s going to get overlooked. In my experience, one of the things that tend to get neglected the most is a brand’s values. Unfortunately, many business owners don’t consider brand values to be very important, and if they do define them, often they end up relegated to a little corner on their about page, never to be thought of again, like some old, unfinished novel collecting dust on a bookshelf. But the truth is, creating brand values is incredibly important to the success of your business because they’re integral to defining and maintaining your brand’s identity. You see, one of the most important aspects of developing a brand is trust, and one of the best wa...