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Understanding the Basics of CPA Marketing Get up to speed on CPA marketing - from understanding it's key elements, benefits, and strategies to help maximize your ROI. Check out this comprehensive guide now! Are you curious about CPA marketing but don't know where to start? In this guide, we'll go over all the fundamentals and pros of CPA marketing, giving you the information you need to leverage this powerful tool for your business. What is CPA Marketing? CPA stands for cost-per-action, and it’s a type of marketing where you pay for a desired action to be taken rather than for clicks or impressions. A “desired action” could mean anything from a product purchase, to an online survey completion, to a newsletter signup — basically, any activity that you want your users to take. CPA marketing is seen as an effective way to increase ROI and maximize profits while minimizing risk. Benefits of CPA Marketing.  CPA marketing provides several key benefits, including cost-effectivenes...