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 Way to promote brand value in your marketing: Establishing values is an integral part of the creation of any successful brand. Small business marketing, But why are brand values, something which can seem so insignificant, so vital to the success of your brand? Well, when you promote brand values, it allows you to establish an emotional connection with current customers and potential patrons, giving you the opportunity to build much-needed trust, loyalty, and familiarity. Small business marketing. And if potential customers identify with the values of your brand, they’ll be more likely to choose you over the competition, as their connection with your brand goes deeper than just wanting your products and/or services. If you don’t have a solid set of values, and you’re just sort of winging it, the process of building that emotional connection, and the trust, loyalty, and familiarity that go along with it, will be much more difficult, if not impossible. At the same time, it...